"As a beatle, we made it. We had money, we had fame, and there was no joy. And then I met Yoko and she was making it as an avant-garde artist and we both tried to find something we had in common, a common goal in life, because she couldn’t rock and roll with me and I couldn’t avant-garde with her - I mean we can but that’s what we thought at the time - So we decided the thing we had in common was love, and from love came peace, so we decided to work for world peace.
Reporter: And how do you do that?
We do it by the advertising method. We believe that today’s society, advertising is the thing politicians use and commercial companies use, The Beatles use, John and Yoko should use it. Our product is peace."
- John Lennon
